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Appetites®
Tom Crann and Lindsay Guentzel

Jabà Noodles use unique business model to build during pandemic

The Taiwanese Cool noodles are sold through an online noodle drop that is advertised on the company's Instagram account.

A kitchen staff work on meals.
The team behind Jabà Noodles assembling their signature Taiwanese Cool noodle bowls in the commercial kitchen space they rent.
Courtesy of Jabà Noodles

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The team behind Jabà Noodles has relied heavily on social media to market and sell the Taiwanese Cool noodle bowls they make to-order every week in the commercial kitchen space they rent in Minneapolis.

A dish of noodles topped with garnishes and blue chopsticks.
Jabà Noodles' signature Taiwanese Cool noodle bowl.
Courtesy of Jabà Noodles

The orders typically open up on Sunday and stay open for about 24 hours, giving Jabà Noodles adequate time to shop, prep and assemble before pick-up and delivery happens on Wednesday.

It’s a unique business model that has allowed them to build a client base without the heavy overhead of a brick-and-mortar shop.

Use the audio player above to listen to the interview.