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Move over, Lucky Charms — new “healthier” cereals are seeing sales surge while big-name cereals from companies like General Mills are seeing profit margins shrink as consumers move away from sugary, highly-processed foods.

 for the Minnesota Star Tribune. He shared more about them on this week’s Appetites.

To hear the conversation, use the audio player above.

Emily Reese

Host

Ngoc Bui

Author

New “healthier” cereal brands see success while big-name General Mills cereals lose ground.

Appetites: New breakfast brands succeed even as consumer craving for cereal declines

A small child in a pink rain jacket and rain boots hides behind a cereal box in a grocery store cereal aisle.

Appetites: New breakfast brands succeed even as consumer craving for cereal declines

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