Grandstand guru takes over as new Minnesota State Fair CEO
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Renee Alexander, deputy general manager at the Minnesota State Fair and head of the fair’s entertainment offerings, will be the new CEO for the Great Minnesota Get Together.
“My commitment to the Minnesota State Fair extends well beyond this merely being a job,” Alexander said. “I love this institution and all that it stands for — a showcase of the very best of our state, a place where amazing memories are created and where ‘The Great Minnesota Get-Together’ is more than a slogan,” she said in a statement announcing her appointment Monday.
Alexander has been with the State Fair for more than 20 years and a deputy general manager for the last 13. She is best known for booking the annual series of Grandstand shows, one of the biggest attractions.
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Alexander originally started working in entertainment and marketing at the Minnesota State Fair in 1989, left in 1994 and returned in 2005. She served as a key aide to longtime general manager Jerry Hammer, as she led the fair’s educational programming, marketing and communications, media relations, web and publications, archives and ticketing departments.
She is the first woman to lead the fair in the Minnesota State Agricultural Society’s more than 150-year history. Alexander grew up in Coon Rapids, Minn.
Hammer, who had worked at the fair for more than 50 years, spent the last 27 as general manager. He announced his retirement late last year.
“Renee is perfect for the job,” said Hammer, in the statement announcing Alexander’s hire. “She has a deep understanding and appreciation for the State Fair’s powerful impact here in Minnesota and beyond.
The fair’s 10-member board has been weighing a successor for months and, as has always been the case, picked an internal candidate. Hammer is expected to step away from his duties this spring, leaving Alexander to oversee her first fair starting Aug. 24 through Sept. 4.