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Cathy Wurzer
ST. PAUL, Minn.

The story behind those 'cheeky' billboards

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Billboard
State health officials have put up billboards on interstates around the Twin Cities to compel Minnesotans to get screened for colon cancer.
Department of Health

Public health officials are taking an "unusually cheeky" approach to compel Minnesotans to get screened for colon cancer.

They've put up billboards on interstates around the Twin Cities that greet drivers with images of a man's backside and the words "cover your butt."

MPR's Cathy Wurzer spoke with Jonathan Slater, head of the Cancer Control Section of the Minnesota Department of Health, about the campaign.

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Billboard
State health officials have put up billboards on interstates around the Twin Cities to compel Minnesotans to get screened for colon cancer.
Department of Health