MIA reboots brand to become 'Mia'
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Minneapolis Institute of Art director and president Kaywin Feldman.
Photo courtesy of Kaywin Feldman
A decision by a popular Minnesota art museum to rebrand itself has drawn a mixed reaction.
The Minneapolis Institute of Art announced last week it now wants to be called "Mia," instead of its old acronym M-I-A.
The organization is also using the word "Art" in its name instead of "Arts."
MPR News' Phil Picardi spoke with Kaywin Feldman, the museum's director and president, about the changes.
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