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Hallberg's Picture of Health: The effect of drug marketing

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Pfizer Headquarters in New York City
Pfizer, one of the largest drug makers in the U.S., is headquartered in New York.
Mark Lennihan/ASSOCIATED PRESS

It's hard to escape the unending parade of drug ads, especially on TV. But do the drugs live up to the hype?

Inspired by a ProPublica investigation, Host Tom Crann and Dr. Jon Hallberg talk about the enormous marketing push for new drugs. It turns out they are rarely the breakthroughs the ads claim them to be.

At what point do doctors choose new drugs for their patients, or stick to the 'tried and true?'

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