Stay Curious. Stay Connected.
MailNewsletters♡Donate Now
Sign up
*Password must be at least 8 characters and contain one uppercase letter, one lowercase letter, one number and one symbol.
Already have an account?
By submitting, you consent that you are at least 18 years of age and to receive information about MPR's or APMG entities' programs and offerings. The personally identifying information you provide will not be sold, shared, or used for purposes other than to communicate with you about MPR, APMG entities, and its sponsors. You may opt-out at any time clicking the unsubscribe link at the bottom of any email communication. View our Privacy Policy.
Sign in to your profile
Forgot Password?
New to MPR News?
Welcome back
to news
for you
Reset Password

Enter the username on file and we'll send you a code to reset your password.

Still require assistance or not sure what your User Name is?
Welcome back
to news
for you
Email Verification

A verification code has been emailed to

Still awaiting the code?
Tom Scheck
St. Paul, Minn.

Minnesota tourism office launches $3.7M campaign

Go Deeper.

Create an account or log in to save stories.

Log inCreate a free Account

Like this?

Thanks for liking this story! We have added it to a list of your favorite stories.

Show me!

Minnesota is hitting the airwaves in 12 states and two Canadian provinces to try to lure more visitors to Minnesota.

The Explore Minnesota Tourism office, will spend $3.7 million on the TV campaign over the next three months, aiming to convince people to spend more time and money in the state, which has a $12 billion tourism industry.

John Edman, director of the tourism office, said it aims to increase that figure to $20 billion by 2020.

"It's going to be a lot of heavy lifting," he said. "We're going to have to bring a lot of non-resident travelers, keep the residents traveling in Minnesota. There's a lot of work left to do."

Edman said the advertising campaign is needed because other states, like Wisconsin and Montana, also are actively seeking tourists.

"People in Minnesota, as you know, are being inundated with ads from Montana, from Wyoming, from South Dakota and from Wisconsin," he said. "If they didn't see the opportunities and the things we had in Minnesota, Minnesota would not be a preferred destination and we want to make it a preferred destination in those markets that are most likely to travel to the state."