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On Campus Blog
Alex Friedrich

Target aims ‘Bullseye University’ at college students

Targeting those millennials (kevin dooley via Flickr)

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Targeting those millennials (kevin dooley via Flickr)

Target Senior Vice President of Marketing Rick Gomez tells the Star Tribune how its "Bullseye University" -- a reality-TV-style web program infused with product placement -- should help the company connect with college students:

"The millennial (customer) is different from other generations, especially their media consumption. They are all over digital, mobile, social. … So we have invested a significant part of the back-to-college campaign to the digital space.”

College students apparently are the major players in the back-to-school shopping season, which the Star Tribune reports is second only to Christmas in its importance to retailers.