Should the Minn. GOP get rid of political party endorsements?

Republican State Convention 2012
Jordan Olson, left, of Shakopee, and Jim Haberhorn, right, of Eagan, celebrate as they learn that Kurt Bills received the most votes during the first round of voting for U.S. Senate candidate at the Republican State Convention Friday, May 18, 2012 in St. Cloud.
MPR Photo/Jennifer Simonson

Political and public affairs strategist Ben Golnik believes that political endorsements keep us from having the strongest available candidates. Should we abandon the tradition for general election candidates? Could that help the GOP revive itself?