Daily Circuit Blog

Tomorrow we’ll talk about rebranding the teaching profession

To replace the images of apples in your head when you hear the word "teacher" or a little one room schoolhouse when you think "school," the design studio Hyperakt -- at the request of public radio showStudio 360 -- created new logos to raise the profile of the teaching profession. Here's one image they came up with. You can see more of them here. What do you think?

Can a rebranding campaign can force us to rethink how we view and respect the teaching profession? We'll talk about it tomorrow at 10:00.

Illustration courtesy of Hyperakt

-Stephanie Curtis