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Nikki Tundel
St. Paul, Minn.

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Beaming with Pride
At least 350 of the Fortune 500 now market themselves to the gay community.
MPR Photo / Nikki Tundel

The 2007 Twin Cities Pride Festival was a mish-mash of music and mini-donuts, rainbow-print clothing and a seemingly endless array of advertisers.

The annual celebration brought out hundreds of businesses -- all hoping to attract gay and lesbian consumers.

Reporter Nikki Tundel looks at why advertisers are now flocking to a demographic they once ignored.

Gallery
5 of 5
Beaming with Pride
At least 350 of the Fortune 500 now market themselves to the gay community.
MPR Photo / Nikki Tundel
1 of 5
Take pride
An estimated 400,000 attended the 2007 Twin Cities Gay-Lesbian-Bisexual-Transgender Pride Celebration. Hundreds of advertisers also attended the event in an attempt to reach out to the GLBT community.
Nikki Tundel
2 of 5
Market branding
One of the most popular items of advertising at this year's festival was the Target temporary tattoo. Still, it wasn't long ago that businesses thought twice about flying their logos alongside the rainbow flag.
Nikki Tundel